Sino-western cultural exchange

On 16th of March, 2012, Yu Xuqing and Kees-Jan van Oeveren of DNV KEMA Energy & Sustainability in Beijing, China, were invited to give speeches for MBA students from the UCD Michael Smurfit Graduate Business School. Students wanted to learn from practical experience about the effect of cultural differences on the impact of the day-to-day business.

On March 16, 2012, two reprentatives of DNV KEMA were invited to give speeches for MBA students from UCD Michael Smurfit Graduate Business School.

During the lecture, Van Oeveren and Yu exchanged their views and opinions with the students about the differences between Chinese and Western cultures as well as the challenges and opportunities to do business in China. China is a land with abundant opportunities from a business perspective. However, as indicated by Van Oeveren, it is essential to pay attention to cultural differences when you want to do business smoothly in China.

Through this one-day program, the MBA students gained an in-depth understanding of DNV KEMA's business and markets, and expressed their interest in DNV KEMA as a market leader and promising employer. Moreover, they indicated that it was a great opportunity for them to obtain more insights about doing business in China, and it expanded their perspectives on operational and management processes in China. In short, it was an unforgettable, enjoyable and precious experience for them. They hope they will have more opportunities to exchange knowledge and experience with DNV KEMA in the future.